Donna Matson

Donna Matson


by Nathan Muus

In mid July we received the sad news of the passing of our dear friend and collaborator, Donna Marie Matson Jönsson, the result of a tragic accident. Her memorial service and dinner complete with spoken remembrances was attended by a host of friends and family.

She was Báiki’s genealogy expert and “Our Gateway Ancestors” columnist. She last visited the Báiki library in Oakland a month before her passing.

Donna was full of interesting stories - especially how she found her Sami and Finnish relatives. When she went to the Tornio and Sodankyla area and visited the church graveyards she would discover family names, and then the dusty old church record books would come out and relatives would too.

She was born August 22, 1952 in northern Michigan. Her parents were Robert Matson and Dorothy Mulvehill. She graduated from Hibbing High School on Minnesota’s Iron Range where her father was a mining executive. She was steeped in the history and stories of the Sami and Finnish experience and spoke and read Swedish and Finnish as well as English. Donna was also editor of The Tupa Times, the newsletter of the Los Angeles Finlandia Foundation.

She earned a B.A. from Syracuse University and an M.A. in Cinema Production and Screenwriting from the University of Southern California. After that she wrote corporate commercials and her clients included Toyota, Lincoln and Lexus — for which she won a Telly Award.

Donna was co-creator of the award-winning film My Life as a Dog with her then-husband, Reidar Jonsson — a well known Swedish film writer. She also cowrote the cult horror film Terrorgram and recently was working on an original screenplay Children of the Sun for which she received a Finlandia Foundation grant. The script was about a young Sami American boy who grew up with Ojibwe friends in northern Michigan.

Always passionate about her Sami and Finnish heritage she served as Vice President and President of the Los Angeles Finlandia Foundation from 2006 until her passing.

Donna Matson pouch

Donna also had an interest in knitting and felting and she designed and produced a collection of Sami-inspired pouches and handbags. Her input influenced the design of the latest Báiki reindeer tee shirt.

Her son Aiden Jonsson survives her. From his childhood, he participated in many memorable West Coast Sami community events alongside his Mother. He was an Eagle Scout and is now an engineering student at the California Maritime Academy in Berkeley.

Donna had a great sense of humour and one of her favorite quotations was from Isaac Asimov: “If my doctor told me I had only six minutes to live, I wouldn’t brood - I’d type a little faster.” For these and many other reasons, Donna, you will never be forgotten

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